Squatty Potty Engages Creative Agency Struck for Brand and Retail Work


Susen Sawatzki

UT – 11/16/2016 –

Salt Lake City-based Struck, a creative agency with offices in Portland and Los Angeles, was recently chosen by Squatty Potty LLC. to lead the company’s branding and retail efforts. Chosen for its expertise in brand positioning, identity and emotional storytelling, Struck is also responsible for award-winning work for other brands such as PROBAR, Creminelli, Nickelodeon Animation Studio, and the Utah Office of Tourism’s Mighty Five and Find Your Greatest campaigns.

“We are excited to begin a partnership with Struck,” explains Bobby Edwards, CEO at Squatty Potty. “Their work successfully gets to the heart of a brand—whether for retail executions or more creative audience engagements. We’re thrilled to evolve the emotional connections we have with our customers. We can’t wait to see what’s next for Squatty Potty and we know Struck is the perfect agency to take us into the future.”

Squatty Potty, a family-owned company based in St. George, Utah, is revolutionizing the way people go to the bathroom. Known for their development of the Squatty Potty® stool, the company is rapidly growing and expanding its product line beyond stools to include Unicorn Gold® (a spray using natural oils) and Good Move! (an all-natural laxative).

“Squatty Potty is changing the culture around the bathroom. We are looking forward to enhancing and evolving the brand to appeal to a broader audience and help position it for growth among consumers and in retail,” explains Pauline Ploquin, Chief Relationship Officer at Struck.

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